Premium Scandinavian appliance brand, ASKO, marked its 75th anniversary in style at Milan Design Week (6-13 April), unveiling its latest kitchen and laundry innovations.
Renowned for blending advanced technology with timeless Scandinavian design, the brand demonstrated its commitment to form, function and sustainability with its exciting new product launches.
Here is a roundup of ASKO’s latest launches, coming to the UK in summer 2025.
Laundry Care 2.0
To honour its legacy of creating state-of-the-art washing machines, ASKO has launched a new generation of laundry appliances which are designed to work in perfect harmony with everyday routines. Built using high-quality materials and durable construction, these machines are guaranteed to deliver superior performance for years to come.
Washing Machines
ASKO’s latest washing machines feature a number of unique innovations, including:
- Steel SealTM: Replaces the rubber bellow with steel and combines a stainless-steel inner and outer drum to create the most hygienic conditions possible.
- Quattro ConstructionTM 2.0 suspension system: Ensures a solid, stable performance that is virtually vibration-free.
- Active DrumTM: Provides the perfect balance.
Tumble Dryers
Expertly designed to gently dry clothes and care for sensitive skin, ASKO’s new tumble dryer offer several innovations including:
- Butterfly dryingTM with Bundle GuardTM: Ensures gentle, even drying experience that eliminates bundling
- Multi filter system with One MotionTM lint filter and Self-cleaning lower lint filter: Automatically keeps filters lint-free for superior performance.
The ASKO washing machines and tumble dryers will be available in White, Graphite Black and Titanium.
Celsius NYACRAFT Ovens
ASKO’s new range of built-in ovens are intuitive, easy-to-use and perfectly calibrated for precise temperature control. Now, home chefs can explore a world of culinary adventure and enjoy perfect results with a beautiful appliance, built and designed to last, ASKO said.
Key features of the Celsius NYACRAFT ovens include:
- Precise temperature control with CelsiusoCookingTM technology: several sensors are designed to control moisture and measure temperature at several points using smart algorithms to ensure less temperature variations. The oven requires a one-time calibration, and afterword corrects any temperature deviations, ensuring precise cooking every time.
- Wired probe: measures core temperatures in different types of food and helps calibrate the temperature in the oven.
Available in two designs – Frame and Glass – the ovens stay true to timeless Scandinavian design and integrate seamlessly into any kitchen. One-piece metal frame surrounds the door and integrates the control panel, creating a robust look that integrates seamlessly into kitchen cabinetry.
The Frame design is available in Stainless Steel, Graphite Black, and Black Steel.
The Glass design offers a minimalistic, reflective surface that adapts to its surroundings, delivering timeless elegance.
Nordic Fresh 2.0 Refrigeration
ASKO also revealed a new range of built-in and freestanding refrigerators which are spacious and host a wealth of innovative features that smartly store and perfectly preserve food for maximum freshness and minimum waste. They also allow you to enjoy a completely new level of convenience by being easy to clean and eliminating unwelcome chores such as de-frosting. Whether you prefer built-in or freestanding, ASKO’s refrigerators are elegantly designed to naturally integrate with any space.
What’s more, the new appliances are packed with innovative features that ensure optimal storage conditions with precise control over humidity, temperature, and space to preserve food freshness. These features include:
- OptiFlow System: using the smart sensors, the system allows food to be stored on any shelf and ensures that the temperature is rapidly restored after opening and closing the refrigerator door.
- Dura Fresh drawers: these drawers add unbeatable flexibility by make it possible to adjust the temperature of each drawer to suit the content of the refrigerator.
- Kitchen Fit Concept: the freestanding refrigerators can be installed leaving only a 3mm space on either side. This is made possible by the addition of a bottom condenser with a fan and an integrated heating element specially design for side-by-side installation. The result is superior cooling performance and more energy efficiency. By combining a slim exterior with a spacious interior, flush installation and seamless integration, the ASKO Kitchen Fit Concept has taken form and function and redesigned them to perfectly fit modern life.
For further information about ASKO at Milan Design Week, please visit https://event.asko.com/press/ or contact info.uk@asko.com.

