ASKO UK has announced its appointment of a new Product and Marketing Manager, Jessica Rhodes, to further grow sales and continue to develop brand awareness within the UK premium appliance market.
Ms Rhodes brings nine years of product and marketing experience within the Small Domestic Appliance market, including previous roles with Morphy Richards as Global Product Manager, and Head of New Product Development at High Street TV.
She said: “I’m very excited to be joining the ASKO team and be a part of a forward thinking and historic brand that engineers beautiful, high-quality and environmentally-conscious products. I’m looking forward to managing the product range for the UK, and delivering fantastic products that all have unique selling points.
“It’s such a great opportunity to be joining such a high-regarded brand within the premium appliance market, and I can’t wait to help the team grow further and become the leading high-end kitchen appliances brand in the UK.”
Ms Rhodes previously managed a portfolio of over eight thousand SKU’s across three categories and introduced a number of key premium brands such as Smeg, Kitchen Aid and Dualit.
