Premium Scandinavian appliance brand, ASKO, has appointed Michelle Churchill as National Account Manager in Kitchen Retail Trade, as the company continues to build its UK presence and strengthen relationships with key kitchen retail partners.
Ms Churchill joins ASKO with more than a decade of experience in the appliance sector. She spent almost 10 years at Electrolux, where she supported independent retailers through the Premier Partner team before progressing into national accounts as Key Account Manager for Magnet. She later moved to Wren Kitchens, supporting the Senior National Account Manager and further strengthening her expertise in the kitchen retail channel.
In her new role, Ms Churchill will be responsible for managing and developing ASKO’s kitchen retail accounts across the UK. Her focus will be on ensuring the brand’s premium products are well represented in showrooms, supporting retail partners with tailored solutions, and showcasing ASKO’s unique design-led and quality-driven approach to appliances.
Commenting on her appointment, Michelle Churchill said: “ASKO is a brand that stands for quality, longevity, and design – all of which are things I believe customers value. I like the fact that it’s not just another appliance brand, it has a genuine story and something different to offer the UK market. I’m looking forward to meeting customers and showing them why ASKO deserves a place in their showrooms.”
To find out more about ASKO and to view their full product portfolio, please visit www.asko.com/uk.
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