At London’s OXO Tower yesterday (May 21), Anker Innovations used its first UK Anker Day event to send a clear message to retail partners and the wider consumer tech market: the company is accelerating aggressively across multiple categories, with AI now central to its strategy.
The “Where Ultimate Meets Possible” showcase brought together media, retailers and influencers for a first-hand look at the company’s latest innovations across audio, smart home, security, charging and family technology.
Anker’s all-new Liberty 5 pro Series Earbuds.
While the product reveals drew much of the attention, it was the speech from Sales Director Nina Tailor that highlighted just how quickly the company has expanded in the UK and Ireland retail channel.
“We experienced 76% growth in the UK and Ireland from 2024 to 2025,” Ms Tailor told attendees, describing the figure as “not just a statistic, that’s a transformation.”
According to Ms Tailor, Anker’s retail presence was minimal as recently as April 2024, with limited partnerships and shelf space. The company focused initially on building retailer trust through its eufy smart home and cleaning products before broadening its ambitions into charging and audio categories.
A major driver of that momentum has been eufy’s robot vacuum range. Ms Tailor said the company is now the number one robot vacuum brand in the UK and Ireland, helped by the popularity of the Omni X10 and the E340 smart doorbell, which she described as the best-selling model across all retail partners.
She added that Anker’s next phase of growth will focus heavily on physical retail expansion.
“Right now, our focus is on store and in-store expansion, increasing our presence in retail stores by 50% across the UK, across every category,” she said.
That expansion includes newer areas such as eufy Baby products, alongside broader ambitions to launch new categories annually. Ms Tailor said the company is targeting a further 66 per cent growth in the UK business during 2026.
Beyond the retail strategy, the event also showcased how deeply AI is becoming integrated across the company’s ecosystem.
One of the headline announcements was a new multi-year partnership with Tomorrowland, with Anker becoming the festival’s exclusive portable power bank and power station partner globally, while soundcore becomes the official headphones partner.
In audio, soundcore introduced its first THUS AI-powered products, including the Liberty 5 Pro and Liberty 5 Pro Max earbuds. The devices feature AI-driven call enhancement technology and on-device transcription capabilities, with the Liberty 5 Pro Max including what the company claims is the world’s first smart-screen earbud charging case with an AI note-taking function.
AI was also central to eufy Security’s presentation, with the unveiling of EdgeAgent, described as the world’s first local security AI agent capable of real-time reasoning and proactive home protection without relying on cloud subscriptions.
Elsewhere on the show floor, attendees were given demonstrations of the Omni S2 robot vacuum, the eufy wearable breast pump and bottle washing system, the eufyMake UV Printer E1 and Anker’s new Prime 25-in-one foldable charging station.
For retailers, however, the strongest message from the event may have been Anker’s intent to become a much larger force on UK shelves over the next 12 months.
“I’ve never seen an organisation move with this kind of speed and ambition,” Ms Tailor added. “We don’t grow in the confinement of playing in someone else’s rules.”
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