A new sales company for the CE industry

A new sales company has been launched, specialising in consumer electronics targeting national, independent and digital retailers.

Set up by former Samsung UK General Sales Manager, Colin Rodgers (left), the company – called CRMB Ltd – will also provide new and existing brands with channel management and offer a wide range of services, including sales to physical and online retailers; end-to-end account management; researching and gathering market intelligence; generating new business; sales consulting; additional B2B sales and marketing advice.

Mr Rodgers, who left Samsung UK at the end of last year after 15 years, has over 20 years’ experience in CE sales. Prior to his time at Samsung, he worked at Sharp, Toshiba and Sony Music.

Mr Rodgers said he decided to launch CRMB Ltd in order to provide CE brands with a professional, outsourced sales resource… “which offers cost-efficient services, but doesn’t compromise on quality”.

Commenting on the launch of his new business, he said: “I am ideally placed to offer brands a strong representation. The cost to brands of looking after accounts with a good level of professional sales service is high, so it makes perfect sense for them to outsource that function to a highly experienced team.

“With many companies reviewing the cost and efficiency of their sales operations, it is the ideal time to be starting this new venture and the response from brands I have already spoken to has been very positive.”

The first brand to be signed up by CRMB Ltd is Aiwa, with more launching over the coming weeks.

“I am delighted to announce that CRMB will be working with Hanaco Ltd on the relaunch of the Aiwa brand of premium quality audio products in the UK,” added Mr Rodgers.

He said that as the company develops, additional Account Managers will be employed and extra services, such as reward and incentive programmes, product training and marketing resource deployment, will be added.

“CRMB Ltd aims to be more than just a sales agency – it will be the outsourced sales operation that consumer electronic brands in the UK have been looking for.”