TCL will bring a high-energy, Olympic-inspired showcase to IFA 2025 in Berlin from 5–9 September. The activation forms part of the brand’s worldwide Olympic sponsorship campaign in the lead-up to the 2026 Winter Olympics in Milan.
As a Worldwide Olympic Partner, TCL’s stand in Hall 21A will combine the excitement of world-class sport with cutting-edge technology. Visitors can explore innovations such as the latest ultra-large QD-Mini LED displays, NXTPAPER display technology, AR glasses, and AI-powered appliances including air conditioners, washing machines, and refrigerators. The line-up reflects TCL’s focus on creating intelligent, personalised, and sustainable living solutions.
The booth will also introduce immersive lifestyle environments, including the European debut of TCL’s AI robots, as well as smart home energy solutions, intelligent vehicle cockpits, and TCL NXTHOME – the brand’s vision for seamlessly integrated technology and everyday life.
TCL will host its Global Media Premiere on Thursday 4 September at 15:30 CEST (check-in from 15:00) in Hall 21A, ahead of the public showcase.
Operating in more than 160 markets worldwide, TCL is a leader in TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.
