German premium brand, Loewe Technology recently announced its official entry into the U.S. market when it debuted at CEDIA Expo 2025, which took place on September 4. This landmark step marks Loewe’s strategic expansion into one of the most competitive and dynamic consumer electronics markets in the world, the company claims.
According to Loewe, participation at CEDIA Expo is a cornerstone of Loewe’s U.S. launch strategy. The Expo attracts custom installers, integrators, and technology professionals—key decision makers in the distribution and adoption of premium home entertainment solutions. By engaging directly with this influential audience, Loewe aims to establish strong partnerships, build a reliable distribution network, and deliver tailored solutions that integrate seamlessly into luxury homes and smart living environments across the country.
Strategic market entry
As the leading trade event for home technology professionals, CEDIA Expo provides the ideal stage for Loewe to showcase its pioneering innovations in home cinema, smart living, and integrated AV systems. With a brand philosophy rooted in premium design, precision engineering, and sustainability, Loewe is uniquely positioned to resonate with professionals seeking products that unite exceptional performance with timeless style.
“Entering the U.S. market is a historic moment for Loewe,” said Aslan Khabliev, CEO & Owner of Loewe Technology. “Our presence at CEDIA Expo is not just about unveiling our products—it’s about forging meaningful relationships with the professionals who shape the future of home entertainment. Together, we will establish a strong foundation for Loewe’s growth across the United States.”
Showcasing innovation
At CEDIA Expo 2025, Loewe presented its latest breakthroughs, including:
- Loewe iconic TVs – featuring the flagship stellar 97, a 97-inch OLED masterpiece that combines cutting-edge technology with contemporary German design. Developed, engineered, and fully assembled at Loewe’s factory in Kronach, the stellar 97 delivers breathtaking picture quality with Ultra HD OLED technology, Dolby Vision IQ Precision Detail, and meticulous in-house calibration for true-to-life colors and cinematic immersion.
- Gaming & Entertainment Hub – with the new Vidaa Cloud Gaming Zone, integrated support for services like Blacknut and Boosteroid, and full console controller compatibility. Enhanced features such as Art Mode, AI-powered content recommendations, and comfort AI functions elevate the smart TV experience while ensuring privacy and security.
- Loewe audio systems – delivering immersive, high-fidelity sound tailored for modern living environments, showcasing the brand’s heritage of craftsmanship and future-focused innovation.
Expo attendees were among the first in the U.S. to experience Loewe’s signature blend of design excellence and advanced technology, while exploring partnership opportunities with the Loewe team.
Limitless smart entertainment with Loewe os9
Powered by the cutting-edge Vidaa U9 premium TV platform, Loewe os9 opens the door to a world of smart entertainment. The system is exceptionally fast and intuitive, packed with a wide range of content and apps. The major streaming services including Netflix, Amazon Prime Video, YouTube, Disney+, and Apple TV+ come pre-installed and ready to go, delivering top-tier entertainment from the moment you switch on. Loewe os9 also supports seamless media sharing and smart home integration via Miracast, Apple AirPlay and Matter.
For effortless control, the all-new Loewe remote features infrared, Bluetooth, voice input, an illuminated navigation ring and direct streaming buttons. Traditional users can opt for the classic Loewe assist remote if preferred. The intuitive menu layout is based on Loewe’s familiar interface, ensuring a smooth and personalised Smart TV experience.
Design meets precision and craftsmanship
The Loewe stellar 97 is a true design statement, developed in Loewe’s in-house design and innovation studio in Germany. This Craft Design TV combines aesthetic elegance with top-tier functionality, transforming any space into a captivating gallery.
Crafted from premium materials, the stellar 97 impresses with its refined construction; a brushed aluminium frame with precision diamond-cut edges, a sleek speaker grille in acoustic fabric and a rear panel made from real aluminium – all raising the bar for modern TV design.
All connections are discreetly concealed, while integrated cable management with smart covers ensures a clean, organised look. The Side AV Tunnel provides extra connection flexibility with invisible cabling.
A standout feature – the specially developed, hidden wall mount – elegantly extends from the rear of the 97″ TV, allowing for a flat, near-wall installation. Durable VESA mounting points also enable flexible wall installation to suit individual needs. With the Loewe stellar 97, the home TV experience becomes a home cinema delivered by stunning designer technology – technically advanced, expertly crafted and uncompromisingly elegant.
Award-winning design excellence
For its outstanding design, the Loewe stellar 97 has recently been honoured with the iF Design Award 2025 and the Red Dot Design Award.
Loewe launches diamond-encrusted luxury headphones
In other Loewe news, the brand also recently unveiled a bespoke limited-edition headphone, “redefining the meaning of luxurious listening”.
Bringing together the art of high fashion and jewellery, and with only 10 units available, Loewe x Jacob & Co. have reimagined headphones as objets d’art. Two exceptional designs have debuted:
NOIR RAINBOW – encircled with 15.97 carats of multicolour sapphires
ICE DIAMOND – radiant with 12.47 carats of white diamonds
The sculptural surfaces, etched with geometric poetry, catch the light as they deliver an unparalleled listening experience — a harmony of brilliance, technology, and imagination.
Beyond the artistry lies advanced functionality: active noise cancellation, AI-driven intelligence, real-time translation, and seamless voice assistant integration. Engineered for depth, clarity, and precision, the headphones embody a new standard in smart audio—merging luxury design with cutting-edge innovation.
Technological Excellence Meets High Jewellery Craftsmanship:
- High-resolution audio with expert tuning for detailed, immersive sound
- Adaptive Active Noise Cancellation that adjusts in real time to ambient conditions
- Integrated AI for voice assistant and real-time translation
- Up to 65 hours of battery life
- Durable, premium materials including anodised aluminium and genuine leather
Each handcrafted pair of Loewe x Jacob & Co. headphones embodies a sculptural harmony of sound and beauty. NOIR RAINBOW, adorned with 15.97 carats of multicolour sapphires, and ICE DIAMOND, glowing with 12.47 carats of white diamonds, transform headphones into objets d’art. Their etched, geometric surfaces capture and reflect light—an artful interplay of brilliance, imagination, and emotion.
Beyond aesthetics, the innovation runs deep, Loewe claims. Featuring advanced active noise cancellation, AI-driven intelligence, real-time translation, and seamless voice assistant integration, these headphones deliver clarity, depth, and an immersive listening experience, the company says.
The Rainbow variant of the headphones is priced at €99,000, while Ice Diamond is €119,000.
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