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Paul Laville
Zen and the art of Christmas
T21 MD Paul Laville offers his tips for keeping calm during the busy Christmas shopping period.
You need to be as smart as the tech
T21 MD Paul Laville says your staff need to be as smart as the tech, so when the IoT fails the retailer can save…
A salesman by any other name
Consultant or adviser, when you talk to customers about a product , that is selling by another name, says T21's…
It’s the future, but not as we know it
Modern tech such as fitness trackers are tailor-made for the skilful salesman to convert the doubters, says T21's…
Stay calm under fire
If you can keep your head while others are getting carried away with the ‘summer of sport’, you’ll be a salesman.
Showing your assets
T21's Paul Laville says if you offer great service, shout about it and don't give it away for free.
It’s been emotional
A quick sell may seem the easy option, but taking the time to sell a full package is better all round, says T21 MD…
Sound advice
T21 MD Paul Laville says when selling hi-fi, assess what it is customers want and what suits their needs, rather…
I don’t need training, I know how to do my job
T21 MD Paul Laville says sales staff must adapt to understand what motivates buyers.