Comet has relaunched as a specialist online electricals marketplace, 14 years after its stores closed. The company says it has more than one million products from 2,500 sellers at launch and is recruiting more retailers and brands ahead of Christmas.
The relaunch follows OnBuy’s acquisition of the Comet brand from Misco Technologies in May 2025. The website brings back Comet’s black-and-orange branding and lists products across TVs, computing, gaming, mobile phones, cameras and domestic appliances.
Comet will carry no stock of its own. Retailers and brands will sell directly to shoppers through the site, giving electrical retailers another route to market under a name that has been associated with the sector since 1933. Customers with an order issue contact the seller first and can escalate unresolved cases to Comet.
“Every sale that’s made on Comet is a sale for another retailer,” said Cas Paton, Comet CEO and Founder of OnBuy. “We’re a friend of the retailers. We’re here to attract customers, build trust and give customers choice.”
The £10m-backed relaunch comes as Mr Paton sets a long-term ambition to build Comet into a £1bn business. The company is looking to widen its range by signing up more sellers during its first peak trading period as a marketplace.
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