The manufacturer will return to Berlin from 4-8 September with its “Haier. Home of Intelligent Possibilities” concept, demonstrating how AI and connected technology are being incorporated across washing, refrigeration, cooking, dishwashing, small domestic appliances and televisions.
Visitors will see how Haier is using AI to develop appliances that adapt to household routines and behaviours, with the company placing particular emphasis on saving consumers time, simplifying everyday tasks and improving energy and resource management.
The strategy forms part of Haier Europe’s wider “More Creation, More Possibilities” philosophy and will extend beyond individual appliances to demonstrate how products and digital services can work together within a connected home ecosystem.
Each of Haier Europe’s major brands will have a distinct role within the exhibition. Haier will focus on premium connected appliances and design, while Candy will demonstrate technology aimed at simplifying everyday household tasks.
Hoover, meanwhile, will showcase its latest home care products with an emphasis on performance, durability and technology.
The manufacturer will also use IFA to demonstrate how AI is being deployed beyond the finished appliance, including across research and development, product design, manufacturing, services and the wider customer experience.
A programme of events will run throughout the exhibition, including panel discussions, product demonstrations, interactive experiences and live cooking with chef ambassador Tommaso Arrigoni.
Haier will also highlight its growing portfolio of international sports partnerships, including Liverpool FC and Paris Saint-Germain, alongside tennis tournaments including the Australian Open, Roland-Garros and Nitto ATP Finals.
Ahead of the official opening of IFA, Haier Europe will hold its press conference on 3 September at 3pm on the Haier Main Stage.
Haier Europe will exhibit at Hall 3.1, Stand 101 throughout IFA 2026.
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