Beko has announced significant progress in its refurbishment strategy, with the scale up of Reduce–Refurbish–Recycle, the company’s integrated returns and refurbishment program that transforms returned appliances into high-quality second-life products at factory scale. The approach ensures appliances remain functional, cuts waste and cost, and brings essential main home appliances within reach for more households, without compromising performance or safety and by significantly contributing to the circular economy.
“Refurbishment is about more than repairing appliances – it’s about extending lifecycles, reducing waste, and giving consumers access to reliable, affordable products,” said Fatih Özkadı, Chief Sustainability, Quality and Customer Care Officer.”By investing in advanced refurbishment centers across Europe, we are proving that circularity can drive both sustainability and create value for households, while expanding our program to localize access to second-life Beko appliances through outlet shops and partner routes – ensuring refurbished units are available where demand is highest and consistent quality is maintained across every market.”
Customer care is central to Beko’s operations. The Reduce – Refurbish – Recycle Program begins with customer service, with most issues resolved remotely or during an engineer visit, reducing unnecessary returns and extending product life. Appliances that do enter refurbishment are tested, repaired with genuine parts, graded, and re-audited to ensure they perform in accordance with safety and reliability principles. The result is a closed-loop cycle that adds value for customers and the business. As European consumers increasingly prioritize sustainability, Beko’s refurbishment strategy offers high-quality, affordable second-life appliances that reduce waste and extend value. At the heart of the network is Beko’s Peterborough (UK) refurbishment center, a nearly 5,000 m² site that has been operating with zero waste to landfill since 2019. The site holds over 100,000 spare parts, manages 55 packaging types, and applies quality audits (QA) to up to 30% of refurbished units from different product categories before resale.
Beyond the UK, Beko’s European refurbishment footprint is growing. In Carinaro (Italy), in 2024 alone, appliances were refurbished across washing machines, cooking, cooling, dishwashing, and drying categories. The center employs 15 operatives and positions refurbished products at 10–30% below retail prices, making sustainable choices more accessible. In Romania, Beko aims to return more than three-quarters (75%) of eligible products to circulation, further proving that circular operations can be systematic, repeatable and market-specific.
Beko’s sustainability communications framework aligns the initiative with UN Sustainable Development Goals, enabling local teams to tailor messages while maintaining one European story of circularity at scale.
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