Now for some, outdoor living is a serious game, even if we only get a handful of weeks across the year to enjoy our outdoor spaces from sunrise to dusk, it’s a growing trend to create outdoor living spaces bringing the outdoors in and vice versa – with the warm weather well and truly upon us
Gekko’s Daniel Todaro shares his insight.
Warmer weather is on the way so consumers will be dining al fresco and looking for portable power and music on the move. The global market for these outdoor spaces and kitchens has already reached £19 billion globally, and customers in the UK spend an average of £10,000 on these sociable spaces. Outfitting these projects involves products from kitchen appliances through to TVs and tech, with the added bonus being that these upgrades can add between 5% to 15% to a home’s value – here we look at the latest trends.
The trends that are shaping these spaces vary but in 2025 we are seeing the following trends and products growing in the outdoor living category:
Outdoor TV’s
In 2023, the global outdoor TV market was valued at approximately £320.5 million and is projected to grow (CAGR) of 9.2% from 2024 to 2030, potentially reaching around £584.9 million by 2030. That means we are keen to explore watching our favourite sports and films in the great outdoors and the technology has advanced so much that it means reflections and sunlight are no longer an issue with some of the products available on the market, check out Sylvox for example.
With the UK’s overall television market valued at £4 billion in 2024 and is anticipated to grow to £6.5 billion by 2030, reflecting a CAGR of 8.24% during the forecast period, the outdoor category may only contribute less than 5% to the overall category but brands like Sylvox are growing this segment with products like the Sylvox Patio Series of TVs which comes in a variety of screen sizes and are newly available in the UK through Euronics.
Pizza Ovens
The rise in “fakeaways,” where consumers opt for high-quality ready meals over traditional takeaways, has influenced the home pizza market, probably the easiest and most cost-effective to emulate. This trend has led to increased demand for upscale or “posh” pizzas, prompting supermarkets to offer pizzas with sophisticated ingredients and authentic Italian regional flavours to capture the growth in this fakeaway market.
One such pizza oven is Ooni, a prominent UK-based pizza oven manufacturer, which unsurprisingly experienced rapid growth during the COVID-19 pandemic, with sales surging from £57 million in 2020 to £208 million in 2021. However, in 2023, turnover declined to £157.6 million, leading the company to implement strategies aimed at returning to profitability. These include marketing to develop the category further in their favour and the opportunity for independent retail to capitalise on word of mouth.
Smart Lighting
Outdoor lighting not only creates an atmospheric mood but changes your space at the flick of a switch and in a very cost-effective manner. Globally, the outdoor lighting market is expected to grow from £11.1 billion in 2024 to £11.9 billion in 2025, at a CAGR of 7.4%. This growth is attributed to innovations in smart lighting, aesthetic and architectural trends, rising demand for safety and security, and a shift towards energy-efficient solutions. It’s also a way to make your outdoor space your own nightclub, restaurant or party house on the street without ever leaving.
Advancements in LED technology and a growing emphasis on energy efficiency mean that the outdoor smart lighting market in the United Kingdom is poised for significant growth. Smart lighting has also received the AI treatment too with Philips Hue AI-Powered Lighting Assistant
Philips Hue introduces an AI-powered assistant that enables users to create personalised outdoor lighting scenes using text or voice commands, enhancing ambience and convenience.
Robot Mowers
The ability to kick back and enjoy your space whilst technology does the heavy lifting for you is great and the Segway Navimow X3 which was unveiled at CES 2025, this advanced robot mower is suitable for large areas up to 2.5 acres. It integrates with smart home systems and offers AI capabilities for efficient and precise lawn care.
There are numerous robot mowers out there, this is just one of the latest ones to come out featuring AI. When you’re trying to have the nicest-looking outdoor trim lawn and don’t have the time to mow, this is the perfect solution for keeping on top of your growing bush.
Outdoor Kitchens
The outdoor kitchen market in the United Kingdom has been experiencing significant growth, reflecting a broader trend towards enhancing outdoor living spaces. So much so that in 2021, the UK outdoor kitchen market generated approximately £737 million in revenue. Projections indicate that this figure will reach £1.6 billion by 2030, corresponding to a (CAGR) of 9% from 2022 to 2030 that means taking it outside is proving even more popular when cooking for family and friends moving to that summer kitchen on warmer days.
Like TV’s the Outdoor Projector market in the UK is experiencing notable growth, reflecting global trends in the projector industry due to innovations allowing for crystal clear images even outdoors without shade. Some notable products in this pretty much-established category are:
Anker Nebula Mars 3
Renowned for its durability and portability, the Nebula Mars 3 offers 1080p native resolution and robust built-in audio. Its rugged design makes it suitable for various outdoor environments.
Samsung The Freestyle Gen 2
This compact and versatile projector delivers high-quality visuals and is designed for easy setup, making it ideal for outdoor movie nights.
What could be better on a beautiful sunny day but to kick back, throw those shoes off, pour a drink and watch a film whilst the mowing takes care of itself and the pizza is cooking gently on the table next to your sofa, the mood lighting changing via your smart lighting solutions… It’s a British garden but not as you may know it…
