ASKO has announced its new distribution partnership with KA to supply its laundry appliance products across its UK distribution network.
Specialising in premium MDA, KA will offer customers ASKO’s full range of laundry appliances. The offering includes freestanding drying cabinets that offer a spacious 16-metre clothes line and shoe rack, as well as hidden helper laundry accessories, washing machines and tumble dryers.
Michael Hardwick, UK Business Director at ASKO, said: “We at ASKO are so pleased to announce this exciting partnership with KA, and I am really looking forward to seeing the impact of introducing the ASKO brand to a broader set of kitchen studio partners.
“There is a real synergy in ASKO and KA to establish ourselves as a trusted & credible premium partner, and I am very confident in our collaborative ability to do just that.”
Through KA’s direct sales team, the partnership will ensure that ASKO’s laundry appliances are readily available to independent studios, providing customers with a seamless experience, from product selection to installation and beyond.
By combining ASKO’s innovative laundry solutions with KA’s expansive reach and expert team, the two companies aim to boost brand awareness and availability in key independent studio channels.
Andy Myers, Commercial Director at KA, added: “We’re thrilled to be working with ASKO and by adding their range of premium laundry products to our portfolio, designers will have the opportunity to create something really unique and exciting for their utility and boot-room projects.”
