bira (British Independent Retailers Association) has finalised its merger with Retra (the Radio, Electrical and Television Retailers’ Association) marking a milestone in its history.
Under the merger, bira has pledged to upload the Retra name, as it says it recognises its significance within the electrical retail sector.
Jeff Moody, Commercial Director of bira, said: “We did not want to see Retra close. However, we are thrilled to continue Retra’s legacy by providing unwavering support to independent electrical retailers.”
He also explained that he is delighted to welcome Retra members into the bira family, and emphasised the shared commitment to supporting independent retailers.
The associations Members can expect continuity in existing services, including insurance, training and website support. Moreover, bira will serve as a dedicated advocate for the sector, engaging with government bodies to ensure favourable policies for businesses.
ERT previously reported on the Retra story – read more about it here.
Mr Moody added: “Our lobbying and campaign efforts have historically yielded tangible results, and we remain steadfast in championing the interests of our members. bira’s advocacy has led to significant victories, such as the introduction of the small business Retail Rates Discount, providing a 75% discount, directly benefiting independent retailers.”
In addition to existing services, Retra members will gain access to a range of bira’s membership benefits, including a professionally managed legal helpline and preferential rates with Global Payments.
