ASKO 1ASKO has appointed Jag Sandhu as ERT National Account Manager and it has also promoted Michael Hardwick to Business Director.

Jag Sandhu 2

Jag Sandhu joined as ASKO’s new ERT National Account Manager

As ERT National Account Manager, Mr Sandhu will be responsible for managing its existing accounts in electrical retail, as well as developing new retail partnerships to further push ASKO’s presence in key showrooms across the UK.

Commenting on his move, Mr Sandhu said: “It’s not every day an opportunity to work for a global brand comes around, especially that of a premium brand like ASKO. I’m absolutely thrilled to be joining the team, and excited to be part of the growth and development of the brand in the UK.

“I can’t wait to get started and work alongside our retail partners, building those strong relationships and producing great results.”

In Mr Hardwick’s new role as Business Director, he will be responsible for leading the brand as it seeks to establish itself as a trusted and credible appliance brand in a growing network of premium electrical retailers and kitchen showrooms.

Michael Hardwick

Michael Hardwick has been promoted to Business Director.

Mr Hardwick explained that he was very excited about his promotion and to further establish the brand, whilst endeavouring to building a network of brand ambassadors in kitchen showrooms and electrical retailers.

He commented: “Another area that I’m looking forward to growing, is leading on the development of strategy around mental health and wellbeing for all our staff. It’s key that we build a supportive and inclusive environment where the team can develop and thrive and are confident to bring their whole selves to work.”