Trade Electricals Direct (TED) has been rebranded as Hughes Trade.
The company was launched by retail group Hughes Electrical in 2010. It operates from 14 locations, has nearly 50 employees and an annual turnover of £15 million.
Said Hughes Trade general manager Paul Chisnall: “Hughes Electrical and TED were growing in parallel, so it was a logical decision to make the change to get the strength of a single brand.
“Brand unification will make things clearer in the eyes of the consumer, who can expect the same high level of service across the complete business – retail, rental, trade, commercial and online.”
Bennetts and Apollo, also part of the Hughes Electrical Group, have also recently been unified under a single Hughes brand, with TED being the last to do so.
The company said it has seen particularly rapid growth in business rentals.
Mr Chisnall added: “In exchange for a fixed regular payment, it takes the worry out of anything going wrong away from the customer, as we underwrite any repair cost as long as it is reasonable. Business rental is 100 per cent tax deductible and we can also offer flexible time periods, making it ideal for customers that require equipment for a short while.
“We have installed TVs in holiday parks, commercial washing machines in care homes, dish and glass washers in pubs and microwaves in halls of residence, it can also include IT equipment such as laptops and tablets.
“We also rented thousands of individual items of electrical equipment to the London 2012 Olympics and in excess of 2,000 to the Commonwealth Games in Glasgow.”
Hughes Trade is also one of a handful of certified Miele Professional service partners in the country.
“These are certainly exciting times for Hughes Trade,” said Mr Chisnall. “We have recently appointed an operations manager, as well as two new business development sales representatives.
“We will also be looking to open another branch later in the year in a completely new part of the country for us, and the rebrand only adds to the overall excitement.”