Ninja has been named as the UK’s sixth most-improved brand – according to YouGov’s Best Global Brands 2025 survey.
This annual ranking of the top-performing global brands is based on the last 12 months and includes over a million customer surveys. The rankings measure how consumers perceive brands in terms of quality, satisfaction, reputation, overall impression and likelihood to recommend. Ninja increased its index score by an impressive five points, putting it in sixth place and ahead of the likes of Guinness and Netflix.
Lana Sanleandro, Chief Marketing Officer EMEA at SharkNinja, commented: “Every day, we strive to deliver our customers with the very best quality and value for money, and we’re so delighted to see Ninja recognised by these rankings. The consumer demand we have seen in the UK and Germany for all our Ninja products has been great, and the Ninja Creami and Ninja Double Stack XL Air Fryer have been large contributors to this amazing success.
“We’re looking forward to building on these foundations in 2025, as we continue to wow new and current customers with outrageously extraordinary designs and innovation.”
Ninja was also named as the sixth most-improved brand in Germany, where it increased its index scoring by 2.9 points.
