Hisense has teamed up with Women in Sport and launched a new marketing campaign ahead of this Summer’s sporting season.
The electrical good manufacturer – which is an Official Sponsor of UEFA Women’s EURO 2022 – is offering customers the chance to claim up to £150 in cashback with the option to donate a percentage of their reward to the Women in Sport charity, which is committed to transforming sport for the benefit of every woman and girl in the UK. All donations made to the charity will be matched pound for pound by Hisense.
Between 1 June and 26 July 2022, selected products across the Hisense ranges will be eligible for the offer. Customers must submit a valid online claim between 24 August and 20 September 2022 and the reward amount will range from £30 to £500 depending on the product purchased.
Research conducted by Women in Sport revealed that half as many girls as boys dream of reaching the top in sport, whilst almost two thirds of girls said seeing top female athletes celebrated made them feel proud. The ‘Remember the Name’ campaign shines a spotlight on those competing in the home-based championship, aiming to make public icons of the players and leave a lasting legacy.
The campaign will run across digital, social, PR, and out-of-home advertising channels, with billboards visible nationwide at key transport hubs, with a particular focus on the tournament’s host cities.
Arun Bhatoye, Head of Marketing at Hisense UK, spoke of the importance of propelling the women’s game to the nation’s forefront ahead of an exciting Summer of sports, and shining a light on Europe’s female footballing stars.
“We’re delighted to launch our Remember the Name campaign. Not only does it give those playing the platform they deserve, but through our partnership with Women in Sport, allows us to really make a difference at a grassroots level and inspire the next generation of stars, which given their research shows a clear need for this.”
Wendy Hawk, Head of Engagement and Communications at Women in Sport, added: “We hope that thousands of girls across the country will tune in to watch UEFA Women’s EURO 2022 with their families this Summer; to experience the excitement, exhilaration, and euphoria of a world-class sports tournament. Seeing a new generation of female role models on their screens will empower girls to take up their place on the pitch, giving them the lifelong benefits that sport brings.”
Hisense is also an Official Sponsor of FIFA World Cup Qatar 2022, which follows later in the year.
