Euronics partners with KBBG to offer kitchens

Electrical buying group Combined Independents Holdings (CIH), which is part of Euronics, has partnered with The Kitchen Bathroom Buying Group (KBBG), to enable members to become a “one-stop shop”.

The KBBG is part of Der Kreis, which is Europe’s leading kitchen and bathroom buying group, with 38 years of industry experience.

CIH members will have access to a “comprehensive” kitchen sales support package to help them to sell fitted kitchens, including access to “tremendous buying advantages from a variety of kitchen suppliers”.

Euronics retailers will receive kitchen design training from Nottingham-based Mascari Design creative director Renée Mascari and Compusoft Winner Design kitchen CAD software.

They will also be offered extra support with things such as a warehouse and delivery service and assistance in sourcing approved, local kitchen installers.

Stuart Cook (pictured left), chief executive of CIH, commented: “The partnership with KBBG is a great opportunity enabling our members to expand their businesses and retail fitted kitchens.

“We provide our members with a variety of electrical appliances and now, thanks to the KBBG, we can provide CIH members with furniture to complete the kitchen for their customers and become a one-stop shop. The independent electrical retail market can be challenging and we are thrilled to be able to strengthen our offering to our members.”

KBBG managing director Bill Miller (right) said: “The partnership with CIH is a natural fit with KBBG, as we share the same business ethos of supporting independent retailers. We offer a range of unique benefits and services to support and increase the success of independent retailers. This is now extended to CIH members who, like KBBG members, can now have access to the very best buying conditions and ongoing support and advice.

“Our objective is very simple – to create a strong and sustainable independent channel, to ensure retailers achieve their full business potential. The independent market, for both kitchen specialists and electrical retailers, has had to face a huge number of challenges over the past five years. There is strength, and greater protection, in working together.”