Euronics highlights its stores are ‘closer than you know’ in ad campaign

Euronics has launched its new, always-on advertising campaign championing Euronics agents and showcasing the neighbourly touch it delivers to the local communities it serves – the campaign will be rolled out this month.

The advert follows the morning journey of a Euronics store owner, walking to work and interacting with her local community, the aim is to highlight that its stores are “closer than you know”; and how its Euronics Way brand promise, to give communities the helping hand they need, before, during and after a customer’s purchase.

“At Euronics we’re dedicated to serving our local communities, many Euronics agents are family businesses based on highstreets across the country – that is our power,” commented Paul Goldsmith, Head of Marketing and Ecommerce at Euronics UK.

“With this new campaign we wanted to highlight the dedication, knowledge and support our agents provide to their local area. We also wanted to place the consumer at the heart of the story to creative a narrative that speaks directly to the needs and desires of our customers.”

Euronics has also updated its website to reflect the advertising campaign, which it said was to ensure “enhanced functionality to improve the consumer experience”.

Mr Goldsmith added: “We have worked extremely hard to develop a collection of advertisements and content that speaks of our passion and commitment, as well as highlighting that Euronics “is closer than you know”. We feel the content truly delivers on our goals and we are looking forward to everyone seeing this campaign.”