CES 2023: LG teams up with top designer for an interactive exhibit furnished with its latest appliances
At CES this year, LG has unveiled a number of high-profile collaborations in its new Creator’s Room – a curated ‘living space’ fitted with stylish objects, artwork and LG’s latest lifestyle solutions.
The tech giant has partnered with Jeff Staple, the famed New York-based designer known for his streetwear brand – STAPLE, his creative agency Reed Art Department – as well as other sneaker and fashion brands on its booth at CES.
LG said its Creator’s Room “perfectly illustrates how its premium home appliances can blend in with and enhance any lifestyle”.
The space also shows off the unique aesthetic that has made Mr Staple a favourite of streetwear fans and ‘sneakerheads’ and includes some of his most-cherished items, such as limited-edition sneakers, figurines and art books.
Supporting this passion for shoes is a collection of LG Styler ShoeCases, the space-friendly solution for storing, displaying and caring for limited-edition footwear! Also slotting into the space is the Styler ShoeCare, which leverages LG’s hygiene-enhancing TrueSteam technology to keep shoes fresh and looking their best.
All the appliances on show in the Creator’s Room are compatible with the LG ThinQ app for a more convenient and customised user experience. For example, the app can be used to change the colour of the MoodUP refrigerator – with more than 190,000 possible colour combinations on offer.
“Designed in partnership with the legendary Jeff Staple, the Creator’s Room introduces the tailored lifestyle that can be achieved through LG’s new concept lifestyle solutions,” said Sookie Roh, Vice President and Head of LG Electronics Home Appliance and Air Solution Brand Communications.
“We will continue to create aesthetically- and technologically-sophisticated solutions delivering a more customised user experience and a better life at home.”