Beko has unveiled its biggest TV and multi-channel campaign to date this Spring. The £3 million campaign will reach 46 million adults, building awareness of the Beko built-in range through peak season and driving consumers into stores and online to purchase.
Kicking off on 3rd April and live until the end of October, the 360 campaign will comprise of TV advertising, Sky AdSmart, digital media, retail activation and press office. This multi-channel, ‘always on’ approach will raise awareness and consideration of Beko’s innovative built-in appliance range, whilst also improving quality perceptions of the brand.
Appearing on some of the nation’s favourite TV programmes including Emmerdale, Gogglebox and Sunday Brunch, the beautiful television ad heroes Beko’s AeroPerfect™ technology, which ensures faster and more even cooking results by minimising temperature fluctuations in the oven. The advert also showcases the brand’s Which? Best Buy award for the first time on the big screen, highlighting the quality of Beko built-in appliances.
The multi-channel advertising will drive consumers to Beko’s aspirational built-in landing page, which brings to life the built-in range in a dynamic, eye-catching way. Beko has also invested in collaborative, market wide multi-channel retailer campaigns, supporting the end-to-end consumer purchase journey and driving conversion through engaging POS materials and a bespoke training programme.
To further drive consideration and sales during the campaign, Beko are relaunching their 10-Year Beko Parts Guarantee campaign. Running alongside the built-in campaign, this social activation will raise awareness of the brand’s compelling 10-Year Beko Parts Guarantee, boosting consumer confidence and trust in the brand. Thanks to this new guarantee, consumers are now able to register selected Beko appliances for the 10 Year Beko Parts Guarantee in addition to any eligible Beko 1- or 2-Year Labour Guarantees.[1]
Marketing Director at Beko Plc UK & Ireland, Vijay Bhardwaj, said: “After the success of our previous campaigns, we are thrilled to be back on TV and digital media this year, showcasing our stylish built-in appliance range to as many consumers as possible across the UK. We are also proud to spotlight our award-winning Beko AeroPerfectTM oven technology, which helps users achieve perfectly cooked meals by minimising temperature fluctuations.
“As part of this campaign, we are activating our 10-Year Beko Parts Guarantee, offering this guarantee on selected appliances within our built-in range. In a time where the cost of living continues to rise, we are delighted to be able to provide such a strong parts guarantee to our consumers, creating increased consumer confidence in the quality and durability of Beko appliances.”
[1] The standard 1-year Parts and Labour Guarantee is extended to 2 years, free of charge, on Beko built-in appliances and American Style Fridge Freezers if you register within 90 days. Selected Beko Appliances are eligible for a 10-Year Beko Parts Guarantee along with the 1- or 2-Year Parts and Labour Guarantee. For full terms and conditions please visit https://www.beko.co.uk/guarantee-terms.
