(Insert AI assistant here), play ‘Deck the Halls’
By Daniel Todaro, MD, Gekko Field Marketing The magic of Christmas is getting a high-tech...
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Category: Daniel Todaro
Creating strategic friction through experiential to harness sales
By Daniel Todaro, MD, Gekko Field Marketing A hugely important topic for independent retailers...
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The UK Connected Appliance Market: A Hotbed of Innovation and Emerging Trends
Each year, more and more appliances get the Smart upgrade whether that’s in MDA form or SDAs...
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Navigating the Digital Storefront: Crafting a Compelling Retail Website
Setting up and running a leading retailer website can take a lot of work – Geko’s Dan Todaro...
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Retro Revival
Design is everything for most consumers. Gekko’s Dan Todaro shares his insight into the...
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The trends shaping outdoor dining
Now for some, outdoor living is a serious game, even if we only get a handful of weeks across the...
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Reaching the peak
The Golden Quarter for is upon us, and hopefully by the end of the year the figures will be...
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‘You can sell more if you’re running an effective e-commerce site’
By Daniel Todaro, MD of Gekko Group Creating an effective online presence is hard and maintaining...
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Let’s get digital – part one
In today’s highly competitive environment, electrical retailers who cannot be found online may not...
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Time to get to grips with social media
Indies who think social media is not for them risk alienating their target audience, says Gekko’s Daniel Todaro
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Mop up those smart sales
Many people don’t understand it or how smart tech can make life easier – a golden opportunity for indies, says Gekko MD Daniel Todaro
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Keep customers in-store for longer
Retailers need to give people a reason to come in-store and an experience that will keep them there for longer, says Gekko MD Daniel Todaro.
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Give them a retail experience that’s worth the trip
You will convert more customers if you sell them a ‘solution’, says Gekko MD Daniel Todaro.
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Smart home: see the light
The smart home is an area where indies can excel. Gekko’s Daniel Todaro suggests how to move into this growing sector
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The case for smart tech
Gekko MD Daniel Todaro looks at the latest innovations from the CES show in Las Vegas last month.
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Voice control: the sound of 2018
Smart home sales will dominate 2018, driven by voice control, and wireless headphones still present a huge opportunity, claims Gekko MD Daniel Todaro.
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