(Insert AI assistant here), play ‘Deck the Halls’
By Daniel Todaro, MD, Gekko Field Marketing The magic of Christmas is getting a high-tech...
Read MoreDec 22, 2025 | Opinion, Daniel Todaro
By Daniel Todaro, MD, Gekko Field Marketing The magic of Christmas is getting a high-tech...
Read MoreJul 7, 2025 | Opinion, Daniel Todaro
By Daniel Todaro, MD, Gekko Field Marketing A hugely important topic for independent retailers...
Read MoreJul 4, 2025 | Daniel Todaro, Products
Each year, more and more appliances get the Smart upgrade whether that’s in MDA form or SDAs...
Read MoreJun 13, 2025 | Daniel Todaro, Opinion
Setting up and running a leading retailer website can take a lot of work – Geko’s Dan Todaro...
Read MoreMay 28, 2025 | Daniel Todaro, Opinion
Design is everything for most consumers. Gekko’s Dan Todaro shares his insight into the...
Read MoreMay 13, 2025 | Daniel Todaro, Opinion
Now for some, outdoor living is a serious game, even if we only get a handful of weeks across the...
Read MoreNov 13, 2024 | Daniel Todaro, Opinion
The Golden Quarter for is upon us, and hopefully by the end of the year the figures will be...
Read MoreJun 8, 2023 | Daniel Todaro, In Depth
By Daniel Todaro, MD of Gekko Group Creating an effective online presence is hard and maintaining...
Read MoreOct 15, 2019 | Daniel Todaro, In Depth
In today’s highly competitive environment, electrical retailers who cannot be found online may not...
Read MoreSep 19, 2018 | Daniel Todaro, Opinion
Indies who think social media is not for them risk alienating their target audience, says Gekko’s Daniel Todaro
Read MoreJul 12, 2018 | Daniel Todaro, Opinion, Turning Point
Many people don’t understand it or how smart tech can make life easier – a golden opportunity for indies, says Gekko MD Daniel Todaro
Read MoreJun 20, 2018 | Daniel Todaro, Opinion, Turning Point
Retailers need to give people a reason to come in-store and an experience that will keep them there for longer, says Gekko MD Daniel Todaro.
Read MoreJun 13, 2018 | Daniel Todaro, Opinion
You will convert more customers if you sell them a ‘solution’, says Gekko MD Daniel Todaro.
Read MoreApr 18, 2018 | Daniel Todaro, Opinion, Turning Point
The smart home is an area where indies can excel. Gekko’s Daniel Todaro suggests how to move into this growing sector
Read MoreFeb 1, 2018 | Daniel Todaro, Opinion
Gekko MD Daniel Todaro looks at the latest innovations from the CES show in Las Vegas last month.
Read MoreDec 14, 2017 | Daniel Todaro, Opinion
Smart home sales will dominate 2018, driven by voice control, and wireless headphones still present a huge opportunity, claims Gekko MD Daniel Todaro.
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