Toshiba TVs has appointed Bart Kuijten as its new European sales and marketing director in a bid to “reclaim and exceed its original TV market share”.
Mr Kuijten (pictured) is tasked with driving the brand forward and will be responsible for the Toshiba TV business in 38 countries, overseeing local as well as pan-European strategy.
He brings a wealth of experience to the new role, having worked as Europe and Australia and New Zealand sales director at Tech21 and general manager for home entertainment at LG UK.
Mr Kuijten commented: “I’m excited to be at the helm of such an important venture and look forward to building the Toshiba TV brand across Europe. This business is fearless in its pursuit of growth, making significant investment in both the brand and its product line-up.
“Just weeks after the launch of our official 2017 line-up of Toshiba TVs, we are already powering ahead, finalising a dynamic showcase for IFA 2017 as well as product ranges for 2018 and 2019. Working in collaboration with Toshiba’s original design team, we have a real opportunity to add some much needed value to the mainstream sector, promising to deliver the high quality and value for which the brand has always been known.”
Toshiba TVs are currently available in European market following a licensing agreement with Turkish OEM giant Vestel.