The British Independent Retailers Association (Bira) is rallying its members and the public to support the ShopKind campaign.
The initiative is aimed at promoting kindness and consideration during the busy holiday season, emphasises the importance of supporting local businesses and fostering a positive shopping experience for all.
ShopKind supporters are urged to visit the NBCC website, where specially designed Christmas-themed assets are available for download. These assets include printable posters and social media materials, all crafted to celebrate the joy of Christmas while encouraging customers to ShopKind.
The association supports independent trades and shopkeepers across Britain, it focuses on revitalising and preserving the high street – campaigning on its behalf.
It explained that it campaigns inside Parliament where it represents the interests of small and independent businesses.
