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Take A Town is ERT’s popular mystery shopping feature, where each month our mystery shopping team calls in on 10 retailers in a town to put the stores – both independents and multiples – through their paces.
Through a set 10-point criteria, each store is appraised on a number of areas, including product knowledge and customer service.
Our mystery shoppers pose as normal customers and look to buy a product or service and monitor how the sales staff interacts with them.
Take A Town is not out to put people down, it aims to promote retailing excellence, but our mystery shopping team can only report back on what takes place on each individual visit.
That said, it is worth pointing out that the mystery shopping team’s verdict of stores has to be taken at face value.
The team visits each store only once, so it is the service that they get, on that one visit at that particular time, on that particular day that makes the write-up in Take A Town.
Our industry has a great history of providing excellent customer service. Take A Town is part of ERT’s drive to raise store standards.
As a result, from January 2009, stores scoring over 7/10 in Take A Town will be automatically entered into the ERT Industry Awards, which will take place in the autumn.
| Tottenham Court Road
We sent our mystery shopping team to Tottenham Court Road in London to check out retailers on the street best known for its high concentration of consumer electronics shops | |
| Slough and Windsor
We sent our mystery shopping team to Slough and Windsor to put the local independents and multiples in the towns through their selling paces | |
| Gloucester
We sent our mystery shopping team to Gloucester to put the local independents and multiples in the city through their selling paces | |
| Manchester
We sent our mystery shopping team to Manchester to put the local independents and multiples in the city through their selling paces | |
| Colchester
We sent our mystery shopping team to Colchester to put the local independents and multiples in the town through their selling paces | |
| High Wycombe
We sent our mystery shopping team to High Wycombe to put the local independents and multiples in the town through their selling paces | |
| Plymouth
We sent our mystery shopping team to Plymouth to put the local independents and multiples in the city through their selling paces | |
| Worthing
We sent our mystery shopping team to the south coast to put the local
independents and multiples in Worthing through their selling paces | |
