The Radius buying group has added German DAB radio specialist Sonoro to its portfolio of brands.
The Sonoro brand relaunched in the UK last year.
Radius director Mark Pugh said: “We are delighted to add Sonoro, with its excellent pedigree, to join our blue-chip brands and we are confident that our members will do extremely well with them.”
Neil Drain, Sonoro’s UK sales manager, said he was delighted to be on board with Radius with Sonoro’s latest generation of products. He added: “The Sonoro products, with their unique features and fantastic colour range, offer proactive retailers, such as Radius members, a great opportunity to create some theatre in-store and stimulate interest from consumers looking for something totally different. At the same time, Sonoro offers excellent margin and a service and support set-up second to none.”
• Our picture shows Sonoro’s Neil Drain on the left and Mark Pugh from Radius on the right