Parents will spend £3.9 billion on gadget gifts for their children this Christmas, according to new research.
A survey commissioned by gadget insurance website Row.co.uk found that two in every 25 mothers claimed they would spend around £250 on electronic gifts for their children, while one-in-25 expected to splash out around £450.
However, one-third of parents insisted that they would limit themselves to less than £99 per child.
The most frugal parents could be found in England, with 30 per cent planning to spend less than £99, while the most lavish were in Northern Ireland, with 12 per cent quoting a spend of more than £500.
The average spend on gadgets for children this Christmas is estimated at around £199, which will bring the nation’s average spend to over £3.9bn.