British audio brand VQ has partnered with a number of Bauer Media’s top radio stations for its autumn and Christmas promotions, including Absolute Radio and Magic.
James Royston, marketing director for VQ, said: “This year, we’re pleased to have the opportunity to work with Bauer Media as part of our seasonal promotions. This is a very natural partnership as, without great content from networks like Bauer Media, the demand for radio devices simply would not be there.”
He added: “We believe that appetite for digital radio content is as high as it has ever been and so it’s the right time for us to launch our most comprehensive marketing plans in the history of our brand. We have built a strategy to deliver over 130 million ‘impressions’ to our brand through on-air radio content, print media and online and social media.”
Earlier this year, VQ announced a six-figure investment in securing its own product development and manufacturing facility.