Hotpoint has joined forces with EQ Software to make its entire kitchen appliance portfolio available electronically.
EQ provides business management software and e-commerce websites for the KBB industry, and boasts a database of 6,000 users.
It claims to manage and enhance the largest library of accurate KBB supplier data in the UK.
Hotpoint senior brand manager Jennifer Taylor said: “EQ Software is a great asset and provides additional support for retailers. It makes it easier for retailers to provide accurate quotations and generate orders quickly, including product images and specifications, helping them to run their businesses more profitably and efficiently.”
EQ Software managing director Leigh Martin added: “We are delighted to bring on board a leading manufacturer like Hotpoint. EQ plays a vital role in supporting Hotpoint retailers with accurate pricing and product information, in addition to opening up new brand opportunities for more retailers.”