Chinese electronics manufacturer Hisense has confirmed its continuing multi-year partnership with Red Bull Racing as Formula One embraces 4K Ultra HD in the UK.
As part of the partnership, Hisense will be supplying Red Bull Racing with the latest screen technology and viewers at home can enjoy the same UHD experience with the company’s range of 4K screens.
This multi-year partnership will bring Hisense’s product portfolio of consumer electronics and appliances to a global audience of 400 million.
Andrew Wood, UK general sales manager at Hisense, said: “To be associated with one of the world’s most popular competitive sports is a real coup for Hisense. The partnership with one of F1’s most successful teams, Red Bull Racing, will increase our brand presence across the globe and promote our cutting-edge consumer electronic products to new audiences, especially in the UK.”
Hisense has also been named as the official CE partner of Uefa Euro 2016.