As a headline sponsor for the Uefa Euro 2016 football tournament, Chinese manufacturer Hisense has announced the #FeelEverything campaign.
The new strategy aims to bring the emotions of the tournament to supporters while introducing them to Hisense’s range of premium products.
Agency CSM has developed for Hisense a strategy that will encompass social media channels Twitter, Facebook and Instagram. This will feature Hisense product imagery and animated sequences with official mascots Harley and Beta, who will relate stories that reflect the tournament.
Hisense has helped to develop two pieces of hero content to kick-start their sponsorship. One video will see mascots Harley and Beta (pictured) embark on a quest for glory, where they meet Uefa Euro 2016 mascot Super Victor. While the other will focus more on the fans on the street and their central relationship to the game.
Andre Iannuzzi, Uefa Euro project head at Hisense, said: “We are committed to cementing the Hisense brand in Europe and bringing to life the qualities that separate our products from the competition. With such an engaged online audience during live sport, most of our outreach will focus on the acquisition of fans and awareness of Hisense as a brand. We believe that it is crucial to connect with the fans in a meaningful way and are extremely excited about the campaign.”
Hisense will also have LED board displays at stadiums throughout the Uefa Euro 2016 competition and will create fan zones in each of the 10 host cities.