Hisense has appointed Matthew Doyle as its new national account manager.
He will be responsible for developing the Chinese brand’s relationship with UK retailers, as it looks to expand its white-goods offering.
Mr Doyle (pictured) will be part of the team that will continue to develop the white-goods category, with a focus on multi-door refrigeration and energy efficient models, including its Total No Frost feature.
He joins Hisense from Euronics, where he spent the last five years specialising in brown and white goods. Mr Doyle’s eight years’ industry experience also includes buying roles at Best Buy and Carphone Warehouse.
He said: “I’ve followed Hisense’s development over recent years and have seen them grow and evolve into an impressive brand, both here and across the globe. I’m excited to start working with such a diverse and high-quality portfolio of products.
“Developing new business is exciting, but growing and creating a point of difference in our product category is what really attracted me to Hisense. We have a strong product team in the UK and all over the world, and the brand has a lot of support and a great relationship with retailers and consumers alike.”
Hisense UK’s deputy managing director, Howard Grindrod, added: “It’s a pleasure to welcome Matthew to the team. He has a wealth of experience in retail and we’re delighted he has chosen to move to Hisense.
“Matthew’s expertise will mean he can make an immediate and noticeable contribution to our continued development here in the UK and his previous roles as a buyer will help strengthen the team further and build lasting relationships within the industry.”