Freesat, the subscription-free satellite TV service, has reported a “solid” start to 2016.
The number of homes connected to Freesat through both satellite and broadband has increased by 54 per cent year on year.
Freesat attributes this growth to consumers choosing to complement their free-to-air TV viewing with on-demand services.
The number of homes with Freesat remains steady at 1.93 million, with sales of connected set-top boxes up 18 per cent year on year.
Despite a declining TV market, the company said its most recent partnership with LG has continued to boost TV sales, as more consumers choose to buy TVs with satellite tuners.
It also announced it is pursuing further opportunities to partner with international operators, with the aim of integrating linear television with broadband on-demand services.
Freesat managing director Alistair Thom said: “By adding more quality channels and on-demand services to our subscription-free platform, we’re able to offer consumers an attractive alternative to expensive TV contracts and hefty bills. As always, we’re focusing on giving customers choice to watch the TV they want and plan to bring even more channels and players to the platform in the near future.”