Fisher and Paykel UK has appointed David Woollcott as managing director of UK, Ireland and Europe. The newly-created position is designed to accelerate growth in the UK, Irish and European markets.
Mr Woollcott is familiar with the Fisher and Paykel brand from his previous role as chief executive of Winning Appliances in Australia. Prior to that, he was the director of sales at Miele in New Zealand and Australia, and has worked for BMW in various roles across the UK and Australia.
“I am delighted to be joining Fisher and Paykel – arguably the most inspiring appliance brand in the world,” Mr Woollcott said. “Their recent presence at IFA in Berlin, shows how Fisher and Paykel product design leads the way and clearly attracts strong attention from both consumers and the industry. Their new range of built-in and freestanding cooling and cooking products will only reinforce this reputation and grow their long list of fans globally.
“Fisher and Paykel has always been a company that I have looked up to and the opportunity for growth and expansion in the UK, Ireland and Europe is truly exciting.
Mr Woollcott will be relocating from Australia back to the UK with his wife and two children in mid-December and will be based at the company’s Milton Keynes office.