Audio brand Meters Music has appointed Exertis Unlimited as the exclusive distributor of its new audio range.
Meters’ debut product, the OV-1 on-ear headphone, is due for release later this month.
They mark the beginning of an “ambitious raft” of home audio devices, which will include wired and wireless noise-cancelling on-ear headphones, in-ear headphones, desktop audio systems and a hybrid amplifier/wireless speaker.
All products will include the brand’s patented VU meters, which react in real-time to the sound level of the music being played and are a visual nod to the professional audio heritage of its parent company, Ashdown Engineering. Ashdown makes musical instrument amplifiers for many of the world’s most popular rock bands, including U2, Foo Fighters, System of a Down, Biffy Clyro and more.
Mark Gooday, managing director of Meters Music, said: “We’re extremely happy to announce that our UK distribution will be handled by Exertis Unlimited. Not only are they a clear leader in the field, they really understand our products and the unique value of our brand to the market. With our rock-solid musical and technical credibility, based on decades of making amplifiers for the world’s most famous musicians, we’re hugely ambitious for the Meters brand in terms of delivering our unique offering to mainstream consumers.”
Glenn McClelland, commercial director of Exertis Unlimited, said: “We are delighted to be appointed distributor for Meters Music, whose products combine unique styling and functionality with Ashdown’s solid audio credentials. The Meters Music line-up is a fabulous addition to our premium audio portfolio, which offers the very best brands to a wide blend of mainstream, specialist and lifestyle retailers.”