Combined Independents Holdings (CIH) has reported positive feedback from the Euronics retailers who attended the first event in its Independent Digital Education Programme on February 2.
The AdWords workshop, held in Central London, was exclusively for Euronics agents and sponsored by Euronics supplier Electrolux. It focused on a number of topics, including an introduction to search engine marketing, building an effective AdWords campaign, and support for future AdWords marketing.
The three-hour interactive workshop also provided hands-on software experience. Each attendee was awarded with an AdWords voucher to kick off their campaigns.
Heidi Andrews, digital marketing coordinator at CIH, said: “The marketing landscape is changing rapidly. We are all short of time to invest in our businesses and get our heads around the new tools available, so this is the first of many programmes, from which we hope that all our agents will benefit.
“We received excellent and very positive feedback from all those who attended the workshop and really hope it makes a difference to their business in this fast, changing digital world. CIH proposes to offer a number of independent education programmes throughout the year to support our agents in developing their businesses.”