More than half of Brits would consider using voice-controlled smart devices but are put off by not knowing how to install them.
These are some of the key findings from a survey carried out by German online electronics retailer Reichelt.
It showed that more than 56 per cent of Brits were already using or would consider using a voice-controlled connected device in the home. It also revealed, however, that almost as many (55 per cent) did not know how to install them or would need to seek professional help – which represents a huge opportunity for independent retailers.
A top priority among respondents to the survey was using voice-controlled products to control heating (74 per cent), with 48 per cent nominating surveillance and home security as well as kitchen and household appliances (40 per cent).
Almost two-thirds (65 per cent) of ‘digital natives’ (those aged 18-24), however, said they wouldn’t use devices such as Alexa, Siri or Google Home because of concerns over privacy and data protection.
One further surprising result was that among smartphone users, only 29 per cent regularly used the voice assistant facility, while 60 per cent never did.