Appliance manufacturer Belling has launched a major consumer campaign to support its new Sensicare laundry collection.
The three-month campaign, which started on April 1 and runs until June 30, is aimed at creating consumer awareness and demand for the Sensicare collection and underlining Belling’s ‘Inside Every Great Home’ message.
It includes a cashback scheme, offering up to £100 back on selected Sensicare washing machines, tumble-dryers and dishwashers.
Retailers will benefit from extensive in-store merchandising, on- and off-line trade advertising, digital remarketing and an increased online presence, including social media targeting.
The cashback scheme will be run on the Belling website, with incentives of between £30 and £100, depending on the product.
Said Jonathan Casley, commercial director for Belling’s parent company Glen Dimplex Home Appliances: “Belling is so much more than just a cooking brand and the launch of our Sensicare collection has further broadened our offering in terms of home appliances. With this in mind, we have evolved our strapline to ‘Inside Every Great Home’ to show how serious we are about becoming the mid-market home-appliance brand of choice.
“This campaign will reach out to those who are already familiar with, and loyal to, the Belling brand and introduce it to a new raft of consumers. Laundry products are not always an aspirational purchase – more often they are a distress purchase – so the cashback scheme will hopefully soften the blow of unplanned expenditure.”
Sensicare products included in the cashback campaign include 7kg and 8kg washing machines; 9kg and 10kg washing machines with inverter motors – which carry a 12 year parts guarantee and are 30 per cent more efficient than an A+++ product; a washer-dryer, also with inverter motor; a condenser tumble-dryer and a heat-pump tumble-dryer; plus a 15-place dishwasher.
• For more details on the cashback scheme, please visit www.belling.co.uk/cashback/trade