British audio manufacturer Arcam has launched nationwide Centres of Cinematic Excellence.
Partnering with retailers across the UK, the company’s aim is to demonstrate home cinema “at its best” and provide customers with a “world-class” experience.
There are a total of 32 Centres of Excellence, with demonstration rooms combining ultra-high definition audio with UHD video.
The centres are intended to provide demos to consumers at any time, without the need to book ahead, and each one will have an Arcam Dolby Atmos/DXS:X home cinema on permanent display.
Staff in each centre have been through a comprehensive training programme to ensure they can provide demos and explanations that customers will both understand and enjoy.