Bosch is to run a high-profile consumer press advertising campaign for its new Exxcel 8 steam condenser dryer with ActiveSteam technology.

Full-page advertisements will feature throughout October and November in high-end national press and consumer magazines with ABC1 readerships.

Magazines due to carry the advertisements include Ideal Home, Good Housekeeping, Homes & Gardens, Country Homes & Interiors, Beautiful Homes, Living Etc as well as magazine supplements in the Telegraph, Times, Guardian, Observer and Mail.

“The months of October and November account for almost a quarter of total annual tumble dryer sales, as the days get shorter, colder and wetter,” said Bosch brand manager Ken Humphrey.

“We have chosen to embark on this high profile campaign to raise awareness of the product, support our retailers and drive sales at this key selling time.”