The ERT Awards are the electrical retail industry’s leading awards event, and have been for over a decade. In a difficult and constantly changing market it’s incredibly important to celebrate those retailers who are truly adapting and changing in the most successful and innovative ways. It is they who set the standard and drive the sector forward for the benefit of the whole supply chain.
This year we are proud to host the 11th annual ERT Awards ceremony as part of ERT Turning Point Live! - creating a true celebration of excellence in the electrical retail industry.
Those retailers that are named as winners and even finalists are truly recognised by their peers as the best in the sector, and as such are rewarded with a powerful marketing tool to promote their businesses to their target audiences. See last year’s winners here.
Our sponsors understand the importance of supporting independent retailers and we thank them for their continuing commitment to the future of the industry. Get to know our sponsors.
* The Supplier Training Award requires a different entry form to the retailer categories - you can still use the 'ENTER NOW' button to find it. This category is open to ALL companies and brands that supply electrical retailers.
** These categories are an important part of the ERT Awards 2018, but they are judged differently to the others and therefore do NOT require submitted entries.
The ERT Awards, now in their eleventh year, reward retailers and suppliers for excellence in the electrical retail industry.
They are organised by ERT magazine, the leading business title for the sector. The magazine has been published for an incredible 128 years
The ERT Awards are open to all retailers and suppliers of electrical goods and services based in the UK and Republic of Ireland.
The ERT Awards are completely FREE to enter. Equally, if you are shortlisted as a finalist you will be invited to attend the awards ceremony for FREE also. There are no hidden costs or fees.
The awards are split into two sections – Retailers and Suppliers.
The Retailer categories are open for submitted entries, apart from the Independent Salesperson of the Year Award. One entry form will make you eligible for ALL the relevant categories.
There are two Supplier categories - you can submit entries for the Supplier Training Award, however the Independent Sales Rep of the Year will be chosen by a survey of retailers.
Submitted entries are not required for the Special Achievement Award.
*Not open for submitted entries
If you are a retailer, there is only ONE entry form – this puts you in the running for all the retailer awards below.
Every retailer who enters the awards will immediately be considered for the Independent Electrical Retailer of the Year category.
Our expert panel of judges will then decide which other category - or categories - retailers should be put forward for, based on the supporting evidence and material provided with the entry.
Those categories are:
The entry form is filled in online, there are several sections that you will need to complete and we highly recommend answering all the areas.
Describe your business and give a brief history and breakdown of where you are today. Provide evidence to back up why you're a successful business. This might include growth, investment, turnover, profits, size, staffing levels, product mix, etc.
Please describe your showroom. How is it designed and laid out? Is it brown goods or white goods, or a mix of both? How have you made best use of the space? Can you provide us with a floor plan? How have you differentiated your showroom? What products and product areas have you incorporated into the showroom (4k and smart TV demonstration zones, white goods areas, smart home, wi-fi network for music and video streaming demonstrations)?
Have you taken an innovative approach to marketing your business? How do you communicate with your customers and interact with the local community? Do you use PR, marketing, advertising and social networking? Do you hold events to demonstrate new products? Are you a Euronics or Retra member? If so, how do you take advantage of this? How do your in-store and online strategies work together?
How have you embraced digital marketing? Please outline any digital marketing activity that you’ve carried out over the last 12 months and give evidence of how successful it has been at improving your business.
Do you do customer events? What’s your approach to them? Tell us all about your best event of the last 12 months. What made it so successful? What made it unique?
5. MULTICHANNEL STRATEGY
How you do you successfully run a bricks-and-mortar showroom alongside a website. How do your in-store and online strategies work together? How do you entice people into your store by using your website? Do you use online product videos, how user- friendly is your website to navigate and to find and buy products? Is it professionally designed?
6. STAFF AND TRAINING
How do you train your staff and keep their product knowledge up-to-date? Do you send them on manufacturers' training courses?
7. CUSTOMER SERVICE
What is your customer service strategy? Do you offer superb levels of service? How do you support your customers and ensure that they keep coming back for more?
8. TURNING POINT AWARD
How have you changed your business over the last 12 months? Have you explored new areas and revenue streams? Have you done anything that’s genuinely innovative and out of your comfort zone? Please give examples.
How are you taking your business forward? What strategy do you have for the future? How well do you know where you want to be and how you’re going to get there? Please provide ideas on how you’d like to develop your business.
There is one supplier category that is open for submitted entries – the Supplier Training Award
The Supplier Training Award is chosen from submitted entries, so go to the specific entry form and answer it in full.
The form is looking for evidence on:
What makes your nominated training department or company stand out. How successful has the training been and why? What kind of training support was offered?
Examples of successful training schemes and results and a good quality photo of your training principal or team, plus a testimonial from one or more clients.
The entry process is now open and closes at midday on June 15, 2018.
For the retailer categories, we have put together a fantastic panel of industry experts who will narrow down all the entries to shortlists of finalists and the eventual winners.
The judging panel will also decide on the finalists and winner of the Supplier Training Award.
For the Independent Sales Rep of the Year category, we have joined forces with leading field marketing agency Gekko. Simply put, we are going to ask the best judges of all – the retailers.
We will be surveying hundreds of ERT readers to get the definitive measurable answer on which sales reps are really going the extra mile.
Using this methodology – which will take into account the relative number of retailers stocking a supplier – we will produce a shortlist and eventual winner.
All the finalists will be invited to the lunchtime event, which will take place on Monday, October 1 at the Grand Connaught Rooms in London’s Covent Garden.
The Independent Salesperson of the Year
Every month, our mystery shopping team visits towns and cities across the UK to check up on the sales skills of independents and multiples and report its findings in our renowned Take a Town feature. From the dozens of businesses visited throughout the year, our mystery shoppers choose a shortlist and, ultimately, the eventual winners for these categories.
These are highly prestigious awards, as they represent the very best of salespeople in the electrical retailing industry.
Every independent salesperson who has scored three or more out of five in ERT's Take a Town feature since June 2017 will automatically qualify for entry into these categories. We will then draw up a shortlist.
For the Independent Salesperson of the Year category, a member of our events team will contact the finalists to let them know they have been shortlisted and will invite them to the ceremony in central London where the winner will be announced.
Download the guide to filling in your entry form. This will show you the questions you need to answer.
Click on the ENTER HERE button below. This will take you through to our simple online entry system.
Create an account and fill in the online form with all your answers and upload the supporting images, save it, you can go in and change it at any point.
Make sure you do it all by the closing date
Click each judge for more information
Sean Hannam is the editor of ERT and ERTonline.co.uk – the leading trade magazine and website for electrical retailing – and has been a leading voice in the industry since 1999. In his role as editor, he has spoken at many industry events, including techUK and Retra conferences, the IFA tech trade show in Berlin and The Gadget Show Live. Sean has regularly appeared on Sky News as a technology/web pundit and has been quoted in several national newspapers and publications including The Telegraph, Daily Mail and Guardian online.
ERT was established an astonishing 128 years ago and has an unquestionable heritage and reputation as the leading magazine for electrical retailers.
Each issue is packed with industry news, market analysis and in-depth features on current trends. The award-winning magazine also features interviews with the biggest names in electricals, both in the UK and abroad.
Since 1890, ERT has been the must-read for the industry - an accomplishment that very few magazines can boast. This is a position that the entire team is proud to uphold and keen to build on in the future.