A major retail campaign for digital radio goes on air on commercial radio stations from next Tuesday.


The campaign, from Digital Radio UK, will run for two weeks with music legend Lulu providing the voice-over.


Its aim is to raise awareness of digital radio stations and genres – from sport and rock to jazz, dance, R&B, news and drama.


The campaign is timed to coincide with the BBC’s Radio 4 Extra trails running on BBC TV and radio.


Point-of-sale material (pictured) is available.


“This year has seen an unprecedented expansion in the range of stations available nationally and locally on digital radio, so this is an excellent time to let people know about the choice of stations available,” said Digital Radio UK communications director Jane Ostler.