Retra Install, the custom installation division of electrical retailers’ association Retra, has a new associate member – cable management company D-Line.

The company said it had decided to join the organisation to support the custom installation and independent electrical retail sectors.

“It is vitally important to build and strengthen relationships with the custom install sector, and this is a superb opportunity for us to strengthen and extend our support and commitment to the sector,” said D-Line director Paul Ruddick.

His company, which is based in Newcastle-upon-Tyne, specialises in designing and making cable management equipment for the TV and electrical industries.

Mr Ruddick pointed out that D-Line’s products are made in Europe to international quality approved standards and are available worldwide. “D-Line is committed to providing best value and superior products by research, innovation and manufacturing excellence,” he said.

At Retra, chief executive Bryan Lovewell said: “Strong relationships between businesses is crucial in these difficult economic times, and so we are pleased to welcome D-Line as an associate member of Retra Install.

He added: “Working together can often ensure survival, and we are sure that this relationship will be beneficial to both D-Line, and other Retra members.”

For more details about the benefits of Retra associate membership, telephone 01234 269110; email retra@retra.co.uk; or visit www.retra.co.uk.