Independent buying group CIH and Bosch have joined forces for a joint national press campaign.


The campaign, in the Daily Mail and Telegraph, runs under the strapline “Have a drink on us this Christmas” and offers consumers a free Bosch Tassimo drinks maker when they buy selected Bosch Exxcel appliances from participating Euronics stores.


Point-of-sale material backs the message and CIH has created local press advertisements that members can customise with their own details.


“This is part of a structured campaign to support our members, by giving them enough tools in their arsenal to go out and do the business,” said CIH white goods buyer Tracey Harris.


At Bosch, brand manager Ken Humphrey added: “This is a great promotion, offering customers a genuine gift that’s worth having.


“This will be real deal clincher at point of sale, differentiating Bosch from all other manufacturers.”