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09 November 2010

BrightHouse launches biggest ever Christmas campaign



Rent-to-own retailer BrightHouse is spending £1.5 million on its biggest ever Christmas advertising campaign.

The campaign, which is running now, includes TV commercials and sponsorship of Australian soap “Home & Away” on Five.

Also included, is a leaflet door drop to 3.1m people and a 40-page Christmas catalogue said to be the biggest ever from BrightHouse.

Point-of-sale material and a window campaign will be adding support.

“This is our biggest Christmas campaign ever," said Alan Beesley, head of marketing at BrightHouse.


"Its aim is to create awareness of BrightHouse's unique proposition: no hassle credit, low weekly payments and no deposit.”