LG is pouring £6 million into a campaign to teach British consumers about 3D TV.

It is an extension, said the company, of its 2010 marketing push to position LG as the human face of technology through its Life's Good message.

It had already revealed details of its Life's Good Lounge, pictured (see LG 3D Lounge set for tour), which forms part of the campaign. However, its push for 3D goes well beyond that and includes its first cinema advert - a humorous 3D commercial to be launched on December 10.

TV and print advertising  are also promised alongside continued offers  and community interaction through the LG Facebook fan page, which LG pointed out, is 'liked' by more than 40,000 fans.

"LG is fully committed to 3D technology and this investment will carry forward into 2011, when we will continue to educate consumers on the benefits of 3D technology and the wide range of products available," said Stephen Gater, head of marketing at the LG Home Entertainment Company.

He added: "We recognise that technology has evolved at an astonishing rate over recent years and that some consumers are overwhelmed by the choice and variety now available.

"This campaign is our chance to really shout about being Sky's first choice for 3D TVs whilst also explaining to the public what that means to them," he said.

Mr Gater added that the company's unique partnership with Sky had helped to solidify its position at the forefront of 3D consumer technology.

"Millions of people have now enjoyed a 3D experience in the cinema. Working with Sky, we have now brought 3D to life to around a million people in pubs across the country. The next step and the aim of this new integrated campaign is to help people bring the magic of 3D into their homes."