Panasonic’s new commercial for its Viera 3D TVs makes its debut tonight at 7.45pm during Coronation Street on ITV1.


The commercial can be seen in 3D by those with 3D TVs while those without will be given a 3D-like experience produced by advanced cinematic effects.


The commercial will form part of a £10 million advertising spend for the brand’s biggest-ever pre-Christmas media campaign.


“This significant media investment both above and below the line will clearly position Panasonic as the number one brand for 3D as the home market for 3D becomes established,” said Panasonic marketing director Andrew Denham.


“We have designed a 360-degree campaign to drive awareness and footfall into stores in the critical run up to the Christmas period.''