The Co-operative Food has introduced electrical shop pilots in three of its larger stores.

The food business has teamed up with sister division The Co-operative Electrical (both belong to the Co-operative Group) to “exploit the sector’s potential in a food environment”.

The pilots use a combination of in-store displays and pods where customers can view an electronic catalogue.

Lines carried in store will include white goods such as washing machines, audio, video and personal care items.

“Excellent prices and exceptional customer service are our key priorities in ensuring that the electrical pilots will be a success, and will complement and enhance the existing food shopping experience in these stores,” said James Holland, managing director of The Co-operative Electricals business.