Rent-to-own retailer BrightHouse has today launched a competition to find their best WAG customer to celebrate the World Cup in South Africa.

To enter the competition – and despite the WAG (wives and girlfriend) title, BrightHouse assured us it is also open to men – customers are asked to fill in entry forms in-store and write a few lines to explain why they would make a good WAG.

The best answer will win a shopping spree and VIP all-expenses-paid trip to London.

The competition starts in-store on May 10 and will run for the duration of the World Cup.

“Whilst the in store and window POS focuses around football, a large proportion of our customer base is female, so the WAG competition adds a slight feminine touch to our stores, not to mention creating a bit of fun for our customers,” said brand manager Nicole Rhodes.

BrightHouse recently opened its 199th store and plans to open a further 30 stores in this year.